About the ride

Simply Toronto’s best community ride!

B2B knows who its riders are and takes good care of them. What does that mean?

What other community could organize a 100km (and 50 km) Ride where you could gain weight when you are done? Join us today! This is YOUR Ride.

Pedalling with passion: The origins of B2B

In 1995, Stan and Susan Feldman met Larry Saltsman and Michelle Lavine on a bike trip through the French countryside. After their return to Canada, they decided to ride together again – but this time, they would do it to raise funds for an organization they love: Baycrest. Over a two-day period, they rode 250 kilometres from Bala to Toronto and raised $5,000. The Bike for Baycrest idea took off, and they enlisted Jonathan Feldman to be a founding member of the Barrie to Baycrest organizers’ group. In 1996 riders raised about $45,000.

Over the years B2B Ride has grown, and hundreds of participants have raised more than $11 million!

To all our riders, whose support makes a difference every day in our therapeutic programming at Baycrest, we say: Merci and bonne chance!

The B2B Family

A warm thank you to the dedicated people who work tirelessly to make this event a success.

Committee B2B Founders
Warren Kimel (Vice Chair) Stan Feldman
Daniel Winberg (Co-Chair) Susan Feldman
Jeff Kimel (Co-Chair) Jon Feldman
Adam Bresver Michelle Lavine
Emily Krouse Larry Saltsman
Josh Eisen
Brandon Marek
Mona Caplan
Ori Mandowsky
Phil Walton
David Sliwin
Matt Cohen
Alana Drimmer


B2B Loves To Celebrate!

We have celebrated tremendous growth in riders, donors and supporters over the years, as well as B2B milestones.


Event Partner


Official Cycle Store of the B2B

Transportation Sponsor

The Sam and Nancy Ruth Breakfast Sponsor

Sidney Greenberg Family



Ride Route Hospitality Sponsor

Water Bottle Sponsor

Jersey Sponsor


Ride Kit Sponsor

Athletic Knit

Silver Sponsor

Rider Services Sponsor

The Ronski Family

Official B2B Training Sponsor


Friends of B2B


ace brands